GR
ENDODONI Strained Yoghurt and Christina Flampouri, the only Greek woman who has conquered the 7 summits of the world, star in the company’s new TV commercial
The new advertising campaign of DODONI dairy industry is already on air, aiming to highlight its top strained yoghurt and the essence of life, encouraging us to “drain” it and live it to the fullest, savouring every moment.
Starring Christina Flampouri, the only Greek woman who has conquered the 7 summits of the world, and DODONI’s Strained Yoghurt, this new TV commercial focuses on the true meaning of life, which can only be discovered through experiences that make us happy. Thus, with its new commercial, DODONI invites us to try out new things but taste only those that awaken the nature inside us, to make new friends but only hold the best ones by our side, to discover new things but keep what speaks in our heart, to travel the world but return to where it feels like home, “draining” life, keeping only the best of it.
The new TV commercial is inspired by DODONI strained yoghurt's top spot in the Greek market as one of the top-selling yoghurts. Thus, having in common success and love for everything that makes us happy, the film's plot revolves around the common characteristics of this special yoghurt and Christina Flampouri, who achieves her goals and “drains” her life while retaining only that what truly matters.
DODONI Strained Yoghurt is made exclusively in Epirus from 100% Greek fresh milk and has gained the trust and preference of Greek consumers in recent years as an ideal, nutritious, and delicious option for every moment of the day, thanks to its unique texture, high quality, and rich flavour.
The flavour of DODONI strained yoghurt can accompany us in all those moments when we want to enjoy the simplest things in life, making them even better.
DODONI’s new TV commercial was created by BBDO, and produced by STEFI.
Discover the true value of “draining” life by clicking here.
The Company prompts its followers to answer the question and win tasty presents
Through an original digital contest, DODONI Dairy Company wants to know which delicacy is ever-present at the Easter family table!
Cheese pie? Tzatziki? Greek salad or Tsoureki? Whichever that is, this year the company’s followers have the opportunity to vote for their favorite Easter delicacy at DODONI’S social media accounts and enter the contest to win unique dairy products.
To be more specific, for their entry to be valid, from April 12th to April 18th all social media users may visit DODONI’s accounts on Instagram and Facebook, find the contest’s post and leave a comment regarding the delicacy that never misses from their Easter family table!
The 10 winners will be announced on April 19th and will win big cooler bags full of authentic DODONI products.
The campaign has been designed and executed on DODONI’s behalf by BBDO.
The company acknowledges their contribution all these years
DODONI, the leading dairy company of Epirus, presents its new TV commercial «Our People», as a means of honoring its people and its thousands of milk producers, who make the Taste of Good possible.
DODONI's latest TV commercial highlights the commitment and unwavering effort put in by every employee and supplier who, regardless of the circumstances, continue to deliver and give their best every day to make authentic and high-quality DODONI dairy products from 100% Greek milk.
Through a powerful representation and with respect to the excellent quality of the raw materials as well as proper management for the production of all the company's products, DODONI, with its latest TV commercial, acknowledges the value and the relationship of trust that it has established with its associates over the years. At the same time, the Company stresses that each employee has a unique value, as they are all integral members of the DODONI family.
Vicky Papoutsakis, DODONI’s Marketing Manager, stated: “DODONI is a huge family with thousands of milk producers, what fills us with pride and joy. Our new TV commercial is dedicated to our people. It expresses our huge gratitude to them for everything they do for DODONI each and day. Like invisible rural heroes, they fight with dignity and devotion, so that our goods continue to stand out for their high quality and authenticity by bringing the Taste of Good to the hearts and tables of Greek and international consumers.”
Discover the new local campaign for the people of DODONI here
The film was produced by Αmpoo and edited by BBDO.
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A few words about DODONI
DODONI S.A. was founded in 1963. Having 58 years of tradition and history behind it, the Ioannina-based company produces authentic, purely Greek dairy and cheese products using 100% Greek cow's, goat's and sheep's milk collected daily from a broad-based network of 5,500 Greek producers located mainly in the Epirus region. With more than 10,000 points of sale on the domestic market and exports to more than 50 countries worldwide, DODONI offers 9 categories of dairy and cheese products and makes 100 different products known for their flavor, quality and 100% Greek identity. For more information, please visit the following web pages: www.dodoni.eu, https://www.facebook.com/Dodoni.SA, https://www.instagram.com/dodoni.eu/
Contact Details:
V+O Communication: Zafeira Atsidi, e-mail: za@vando.gr, phone number: 210 7249000
Dodoni S.A: Giannis Keisiglou, Press Officer, e-mail: press@dodoni.eu, phone number: 26510 89700
Dodoni, the leading Greek dairy and best-selling Greek Feta PDO brand, now ranks within the Top 10% of global dairy peers in terms of sustainability.
Based on the latest independent assessment and rating by EcoVadis, Dodoni has realized its new global-leading score for the way it works with and supports its suppliers, the Company’s corporate social responsibility program and its employment and ethical policies.
For over 57 years Dodoni has recognized and valued the important role it plays in the wider community, procuring milk from over 5,500 local farmers in Greece, and now also in Cyprus, and providing employment to more than 800 employees. Dodoni is recognized for the dedicated support program to its farmers and its superior efforts in helping the farmers to increase the milk quality and volume whilst maintaining strict animal welfare and quality criteria, and aiming to limit the impact on the environment. Dodoni collaborates with many of its farmers over several generations and accepts milk from even the smallest farmers who otherwise would not be able to sell their milk, their limited size rendering them too small for industrial dairy producers. It is one of many ways that Dodoni supports the local community.
Since its founding in 2007, EcoVadis has become the world’s largest and most trusted provider of business sustainability ratings, having created a network of over 75.000 companies. EcoVadis’ methodology is built on international sustainability standards, including the Global Reporting Initiative, the United Nations Global Compact, and ISO 26000, covering 200 spend categories and 160+ countries. Through its Sustainability Scorecard, performance is measured across 21 indicators in four themes: environment, labor & human rights, ethics and sustainable procurement.
Mr. Tom Seepers, CEO of Dodoni stated: “In the Greek language, Dodoni’s corporate motto is the Taste of Good (which can be loosely translated as the Taste of Goodness), underlining not only what great tasting food is about, but also that acting in the right way and doing good, is what we as a Company are about. The Dodoni team are proud to be ranked amongst the top 10 of our peers globally and look forward to increasing our efforts even further. Greece is recognized throughout the world for its high-quality, pure and great-tasting food ingredients. We believe that Greek companies also can lead the world in terms of sustainability, and are convinced of the obvious connection between the two.”
DODONI’s tangible support to more than 5,500 milk producers during the dairy period 2019-2020, resulted in a record-breaking annual quantity of received milk.
Unlike any other year, the company received a total of 77.5 thousand tons of goat, sheep and cow milk, breaking every record, while recording an increase of 14% compared to the preceding year
This increase comes as a result of the implementation of pioneering scientific projects which DODONI provides on a 24-hour basis to its collaborating producers.
Namely, the project “DODONI 200”, a project that provides free assistance to selected livestock units, paid off to the fullest. An increase of 12% in the amount of milk was recorded, as well as a similar significant increase in quality characteristics.
Thus, the company is pleased to announce the expansion and upgrade of this project to “DODONI 400”, doubling the number of the units participating in the project. The project aims to expand further in order to cover the maximum possible number of producers in the coming years
The project – which was initially launched as a pilot in 2015 with only 30 participating units – is composed of a scientific team of experienced veterinarians and zootechnicians who offer their services to the units and who managed to increase their number to 200 and achieve measurable results, such as an 18% increase in milk production as well as an increase in the quality characteristics, thus contributing to the change of the pricing scale by achieving a higher selling price of the raw materials.
Based on these results, we are already going through the dairy period 2020-2021 with the best omens. In the last seven years, DODONI has allocated more than 500 million Euros for milk supply, of which 395 million Euros have been allocated to the primary production of the Epirus region.
All the while, and for the past seven years, the company runs an advanced payment program of 4 million Euros per year, as well as it provides investment funds to producers who want to expand their farms. This way DODONI significantly enhances the income of its collaborating producers.
It is worth noting that DODONI continues to collect milk from all producers, including the smallest ones, such as non-professional breeders and producers whose supply to the company does not exceed 150-200 liters of milk per month. These producers are being ignored by competing dairies outside Epirus. Thanks to this specific policy, DODONI helps these people to significantly supplement their income, playing this way a very important social role in the region.
At the same time, DODONI constantly invests resources and specialized human resources in an effort to improve each livestock unit that it collaborates with.
A high-quality feed program that supports the nutrition and welfare of livestock has further being developed and will continue next season as well, giving priority to producers from Epirus.
The company chose to remain faithful to its values and traditions as well as properly safeguard its P.D.O products, a choice of high importance, especially during a time when the domestic market is constantly affected by mass imports of fresh or condensed milk
By maintaining the policy of advance payments and having the largest milk zone in Greece, DODONI, for over 50 years now, produces products of exceptional quality by choosing the best raw materials and only 100% Greek milk.
Since the sales of the DODONI Feta have been increased, both in Greece and abroad, the company actively invests in the long-term development of this leading Greek exportable product. The production volumes have been increasing and the producers-partners are growing alongside the company.
According to the company’s Deputy Chief Executive Officer Mr. Michalis Panagiotakis:
“We all need to carefully consider, where does our milk go? In the making of branded P.D.O. Greek Feta cheese products or in the partial exploitation of the feta’s P.D.O. status by industries that export private label P.D.O. Feta-like products on behalf of large retail chains? Should we sell off and devalue our product or should we protect it and give it the value it deserves?
The preservation of the P.D.O status of feta and our other products, as well as the unquestionable support of the Greek producers, is a one way street for the viability of Greek livestock, the survival and further development of the agricultural economy, but also for the development of the dairy industry. DODONI remains faithful to its values and principles. We will continue, for many more years, to produce branded Greek products, we will honor our birthplace and Epirus and we will keep on supporting the primary sector”
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A few words about DODONI
DODONI S.A. was founded in 1963. Having 58 years of tradition and history behind it, the Ioannina-based company produces authentic, purely Greek dairy and cheese products using 100% Greek cow's, goat's and sheep's milk collected daily from a broad-based network of 5,500 Greek producers located mainly in the Epirus region. With more than 10,000 points of sale on the domestic market and exports to more than 50 countries worldwide, DODONI offers 9 categories of dairy and cheese products and makes 100 different products known for their flavor, quality and 100% Greek identity. For more information, please visit the following web pages: www.dodoni.eu, https://www.facebook.com/Dodoni.SA, https://www.instagram.com/dodoni.eu/
Contact Details:
V+O Communication: Zafeira Atsidi, e-mail: za@vando.gr, phone number: 210 7249000
Dodoni S.A: Giannis Keisiglou, Press Officer, e-mail: press@dodoni.eu, phone number: 26510 89700
The start of the new year came along with new distinctions for DODONI, the leading dairies of Epirus, Greece. DODONI received two significant distinctions, a Silver and a Bronze award at the Healthy Diet Awards 2021, proving the company's dedication, for more than half a century, to creating innovative products of high quality and nutritional value, while promoting a balanced diet.